Will Popstars Prospects Boost Ratings?

TVNZ 2 executives will be hoping tonight’s revelation of the 12 Popstars contenders will rescue the show’s ratings, as it continues to struggle against Three’s Married at First Sight Australia and TVNZ 1’s Dog Squad duo.

Tuesday’s episode lost to TVNZ 1’s Dog Squad and Dog Squad: Puppy School in both the 18-49 and 25-54 demographics and barely beat Three’s dusty movie re-run, 17 Again, which filled the MAFS slot because of scheduling changes in Australia.

On Monday it averaged roughly half the 18-49 viewership of MAFS in the core commercial demos, although it did out-rate TVNZ 1’s Fair Go and The Casketeers.

Last Wednesday’s episode was trounced by Three’s premieres of Bay Patrol and Bondi Rescue, and TVNZ 1’s 5 Gold Rings.

Bay Patrol and Bondi Rescue won the 7.30 hour in both key demos while Rings finished second.

Bay averaged 3.7% of 18-49s and Bondi 3.8% vs 2.0% for Popstars; Bay’s 25-54 average was 4.9%, Bondi’s 4.7% and Popstars’ 2.8%.

With the auditions over and the competition about to heat up ahead of Three launching its own version of The Masked Singer, can Popstars still become #1 with a bullet?

Here’s the media release:

POPSTARS TOP 12 REVEALED 

Twenty-two years on from the genre-breaking series that launched a global phenomenon from right here in New Zealand, Popstars is back on Kiwi screens and TVNZ can now reveal the aspiring artists who have earned their spot in the Top 12 and a coveted place in the Popstars house.

They’ve impressed Popstars panellists Kimbra, Nathan King, and Vince Harder with their vocals and lyrics to this point, but now the hard work really starts for these incredible young artists as they have a unique opportunity to work on their music, beats, and performance with some of the best musicians and producers in the industry.

The Top 12 artists hoping to be left holding the winner’s mic are:

Each week these artists will compete in a series of challenges that test their song-writing, producing and performance skills, pushing their voices to the limit. They’ll live, rehearse and perform together and our cameras will be there to capture the highs and lows of their individual and collective journeys. The final four artists will release their single and perform to crowds of fans and music industry executives. Who will win the $100,000 prize and live out their music dream?

Don’t miss next week when the Top 12 participate in a ‘New Bliss’ challenge, to interpret the number one hit from 1999, Tonight, in the presence of original TrueBliss band members Joe Cotton, Erika Takacs, Megan Alatini and Keri Harper.

Popstars screens Monday – Wednesday, 7.30pm, TVNZ 2 and on TVNZ OnDemand

Popstars is an Essential Productions Format, distributed by Banijay Rights and produced by Screentime NZ.

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One Response to “Will Popstars Prospects Boost Ratings?”

  1. Going by last night’s (Weds) rating, No. Solidly beaten again by Bay Patrol and Breaking Dad. The relaunched format looks and feels very budget, compared to the various local versions of overseas singing show formats.

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